72nd Annual Fiesta Parade

72nd Annual Fiesta Parade will begin at 1 p.m. on Saturday, September 20. The parade will begin in Rock Falls and continue into Sterling, entering on 1st Ave. The Fiesta Parade is hosted by the Sauk Valley Area Chamber of Commerce's Hispanic Business Leaders Committee.

Join us for a Celebration after the parade at the Sterling Marketplace! From 3-6 p.m. we will have live entertainment, food trucks, free kids activities, and more!

Interested in sponsoring the 72nd Annual Fiesta Parade?
Sponsorship levels are listed below. Please click 'register' to sign up to sponsor the event by July 31, 2025. For questions or help registering as a sponsor, please contact Dallas at director@saukvalleyareachamber.com or 815-625-2400.

Presenting Level - $1,000
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Premium Signage at the judging station
*Banner at Celebration Event
*Option to have a 10x10 booth at the Celebration Event following the parade.

Platinum Level - $500
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Signage at the judging station

Gold Level - $250
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Logo Size varies based on sponsorship level

Silver Level - $100
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Logo Size varies based on sponsorship level

Bronze Level - $50
*Business/Organization mention in press release
*Logo or business mention on all parade promotional information
*Logo Size varies based on sponsorship level

Event Sponsors

Community State Bank
Kunes Auto Group
M5 Industries, LLC
Sauk Valley Bank
Sterling Steel Company
Total Construction Services
CGH Medical Center
First Onsite Property Restoration
Invenergy
Johnson Oil Company
Shay Brown State Farm Insurance
Sinnissippi Centers, Inc.
Whiteside County Democrats
Astec Industries
Midland States Bank
Northern Illinois Veterinary Services
Rock Falls Tourism
Sterling Federal Bank
Sterling Fence Company
Sterling NAPA Auto Parts
Wilco Rental, Inc.
RE/MAX Sauk Valley
Hill Fastener
State Representative Bradley J. Fritts
US Bank
Bardier & Ramirez Real Estate
Ellie's Gaming Cafe
Exclusive Style and Protection
Frantz Manufacturing
Kelly's Restaurant, Inc.
McCormick's Nursery & Landscaping
Sauk Valley CPR
Raul's Construction LLC
Smeltzer Insurance Agency
Sterling Chevrolet
Boss Roofing-Siding Experts
Farm & Fleet of Sterling
Kiwanis Club of Sterling
72nd Annual Fiesta Parade

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Date and Time

Saturday Sep 20, 2025
1:00 PM - 1:00 PM CDT

Saturday, September 20
Parade starts at 1:00 p.m. in Rock Falls and ends at the Sterling Marketplace.

Location

Downtown Sterling & Rock Falls

Fees/Admission

Parade registration will open in summer 2025.

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